Thursday, July 7, 2011

Chris Brown: F.A.M.E



It has been over 2 years since Chris Brown’s brand took a hit during the famous domestic violence incident against R & B singer Rhianna. Brown is back with the release of his follow up to Graffiti, entitled F.A.M.E. which is an acronym for “Forgiving All My Enemies”. A second meaning was added which was “Fans Are My Everything”, which is more appropriate. While promoting the album his brand once again took a snag when he broke a window at the Good Morning America studios, after becoming frustrated that Robin Roberts brought up his domestic case. Brown busted a window, and completed an impersonation of Hulk Hogan by tearing off his shirt. Then proceeded to walk through the streets of midtown Manhattan showing off his tats.
The adverse publicity took away from the main focus which should be this album which is unfortunate. The first thing about the CD that captured my attention was the beautiful artwork by Ron English. He also completed portraits of President Barack Obama and other well known figures. The album has 13 tracks, if you purchase the bonus you will receive 17. “Deuces”, which was in everyone’s rotation all of last year, and hit #1 on the Billboard charts kicks things off. “Next 2 U” featuring Justin Bieber appears to target the teeny booper audience, which he should leave behind. This track should have been omitted off the album; Bieber appears out of place on this one as well. Brown reaches for a more mature audience with the sexually charged “Wet The Bed” featuring Ludacris and the down right freakishness of “NO BS” featuring Kevin McCall. There is a mixture of teen songs with a more mature theme which gives it more variety, but it makes you wonder which audience is he now targeting.
Brown also rounds out some strong ballads in “Up To You”, which touches on a potential relationship. He learned from his past mistakes, and now will like for her to take the lead. This track is one of my favorites, and I would not be a surprise if he releases this as a single. “Shouldn’t Have Kiss You” touches on his feelings for a friend but he did not have the courage to tell her but will do so when he gets another opportunity. “Yeah 3x” an uptempo dance track is also a admirable one back by sumptuous production which is club and radio-friendly. “She Ain’t You” is another fun track which gives me the impression that its main focus was seeking a radio-friendly hit, I believe he accomplished just that. My issue with this track is that I’m over the use of Michael Jackson’s “Human Nature” which should stop being recycled. Brown even tries his hand at rapping on “Look At Me Now” which is cute, but let’s be honest here he cant compete with Lil Wayne and Busta Rhymes, but he gets an E for effort.
This album is expected to go #1 with over 250, 000 sold the first week, which should not come as a surprise to anyone. This young man has talent; there is no disputing that. Brown must do one more thing his next go around, keep his fan based focus on his music, and not his temper tantrums, then he will be well on his way in repairing his fragile image. F.A.M.E. is a solid album with a few misses but the Breezy fan base will enjoy it due to the variety of  ballads and dance tracks. The goal should have been that he wanted to make an album that was better than the rushed Graffiti. I guess you can say mission accomplished! Do not expect Brown to release a classic album with powerful vocals; he is not that type of artist. Brown will entertain you nevertheless, and that is all you can ask for.

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