Tuesday, March 29, 2011

HSBC remained the biggest bank brand for the third year in a row with its brand value rising 12% to $28,472 million. This must have been a relief to the bank that saw its brand value erode by 28% in 2009 league table.
HSBC
RANK

2010: 1

2009: 1

BRAND VALUE

2010: 28,472.15

2009: 25,364.17

Note: Brand Value in $ millions
Bank of America
RANK

2010: 2

2009: 2

BRAND VALUE

2010: 26,046.9

2009: 21,017.43
Santander
RANK

2010: 3

2009: 4

BRAND VALUE

2010: 25,576.48

2009: 10,839.70

WELLS FARGO
RANK

2010: 4

2009: 3

BRAND VALUE

2010: 21,915.50

2009: 14,507.94
Citibank
RANK

2010: 5

2009: 7

BRAND VALUE

2010: 14,362.34

2009: 9,809.593

BNP Paribas
RANK

2010: 6

2009: 8

BRAND VALUE

2010: 14,059.82

2009: 9,360.48
Goldman Sachs
RANK

2010: 7

2009: 17

BRAND VALUE

2010: 13,886.94

2009: 6,752.69

Chase
RANK

2010: 8

2009: 10

BRAND VALUE

2010: 13,399.82

2009: 8,746.50

Bradesco
RANK

2010: 9

2009: 12

BRAND VALUE

2010: 13,298.90

2009: 7,698.39

Barclays
RANK

2010: 10

2009: 14

BRAND VALUE

2010: 13,133.71

2009: 7,582.57

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